Explore the various types of digital signage to elevate your brand’s visual impact, promote your products, and effectively engage with your audience.
Digital signage is known as electronic displays such as LCD, LED, and OLED screens to display information, advertisements, and other visual content. This technology has transformed the way businesses communicate with customers, employees, and the public.
By replacing traditional static posters and signage, digital signage offers dynamic, interactive, and up-to-date content that can be easily managed and updated remotely. Whether it’s in a retail store, a corporate lobby, a public transportation hub, or a hospital, digital signage is becoming an increasingly common and effective way to engage audiences and communicate important information.
Types of Digital Signage
There are 6 types of digital signs based on their purpose, placement, and interactivity. These include:
Dynamic Digital Signage
Dynamic digital signage refers to electronic displays that can play a wide range of media types, including HD videos, images, PowerPoint slides, PDFs, embedded videos, live streaming videos, HTML pages, and more.
This type of digital signage is used for non-interactive requirements, offering a flexible solution for businesses looking to display dynamic content.
Many dynamic digital signage solutions are cloud-based, and some also offer offline compatibility, allowing the signage to continue playing its scheduled content even if it goes offline. This versatility makes dynamic digital signage an effective way to engage and inform audiences in a variety of settings.
Examples and Implementations
- Menu boards in restaurants and cafes use dynamic digital signage to display up-to-date food and beverage options, prices, and nutritional information.
- In Retail stores, dynamic digital signage is used to showcase new arrivals and current offers, helping to increase sales and drive customer engagement.
- Gyms and fitness centers use dynamic digital signage to display workout routines, how-to videos, class schedules, and other important information.
- Healthcare industry uses it to display important information such as wait times, patient information, and health education materials.
Offline Digital Signage
Offline digital signage is best suited for situations where the same content is played repeatedly without frequent changes. This is a good option for businesses that do not wish to use a subscription-based online digital signage solution.
However, it is important to note that offline digital signage typically has limitations in the types of media it can display, and may not be able to play formats such as PDFs, HTML, or Excel files.
Video Walls
Large arrays of screens are used to display high-impact, eye-catching visuals. They are often used in high-traffic public spaces, such as shopping centers, airports, and entertainment venues, to create an immersive digital experience. Video walls are also often referred to as display walls.
Examples and Implementations
- Internal and External Communication: Every corporate workspace, control room, or public space is faced with the challenge of communicating a large amount of data and information to employees, audiences, or customers.
- Multi-Source Visualization: This helps organizations to present a comprehensive and dynamic display of information, without any limitations on source format or display type.
Promotional or Advertising Digital Signage
These forms of digital signage can be a highly effective way to generate revenue for businesses. It is one of the best kinds of digital advertising that uses electronic displays, such as LCD or LED screens, to display promotional content, advertisements, and other marketing materials.
Advertising digital signage is becoming increasingly popular due to its ability to engage audiences with interactive, dynamic, and up-to-date content.
By using Proof of Play solutions, it is feasible to gather insightful data and produce trustworthy reports, enhancing the trust of customers in the process and increasing revenue.
Examples and Implementations
- Event Advertising: This can be a valuable tool for promoting events, such as concerts, festivals, trade shows, and conferences.
- Retail Advertising: It is a popular choice for retail businesses, as it provides an opportunity to showcase products, promote sales and discounts, and enhance the shopping experience for customers.
Interactive Signage
Interactive signage is designed to be engaging, allowing users to do 2-way communication with it through touch or other input methods.
The importance of interactive signage lies in its ability to provide a unique and engaging user experience that traditional static signage simply cannot match. Additionally, interactive signage can provide valuable insights and data that can be used to inform marketing and business strategies.
Examples and Implementations
Smart kiosks for buildings are an example of interactive digital signage. These kiosks are designed to provide a range of services and information to building occupants and visitors. Here are some of the features that smart kiosks for buildings might offer:
- Building Information
- Event Scheduling
- Emergency Information
Outdoor Digital Signage
Outdoor digital signage has been specifically engineered to withstand challenging weather conditions. The trend of outdoor digital displays is rapidly replacing traditional signage and printed billboards with more dynamic and captivating signage.
Moreover, digital signs can effectively attract the attention of passing foot traffic and draw customers to nearby shops and restaurants.
Examples and Implementations
Outdoor digital displays can be utilized by businesses for various purposes, including:
- Sales Promotion
- Menu Items and Specials
- Product Showcase
Conclusion
Different types of digital signage are to be used depending on the specific purpose it serves. Get in touch with us today to schedule a free consultation and discover which solution best suits your needs. At Rollout Technologies, we can assist you in establishing a dynamic digital signage system.
