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11 Ways to Use Digital Signage for Hotel Reception Areas

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Rollout Technologies Staff

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Enhance your hotel’s guest experience with digital signage for reception areas. Find out implementation tips in this informative blog.

Digital signage for hotel reception areas is a strong tool for engaging their visitors and providing important information throughout their stay. By utilizing digital signage in the reception area, hotels can create a warm and inviting atmosphere that will make guests feel more comfortable and welcome.

Moreover, digital signage for hotel owners is a valuable tool, as it can help to improve guest experiences, increase revenue, and enhance overall brand image and reputation.

In this article, we will explore some ways that hotels can use digital signage to enhance their guests’ experience.

01Welcome Guests

One of the most basic uses of digital signage for hotel reception areas is to display a welcome message for guests. This simple act may help to create a warm and welcoming environment, making guests more relaxed.

02Display Important Information

Digital signage for hotels can be a great way to display important information for their guests. This information may include hotel services, room rates, and check-in/check-out times. By providing this information in a clear and concise way, guests will have all the information they need to make the most of their stay.

Digital signage can be a highly effective tool for displaying announcements in a clear and eye-catching way. Hotel announcements are an important way for hotels to keep their guests informed about changes, updates, and upcoming events. By using digital signage to display these announcements, hotels can ensure that guests are aware of important information without having to rely on printed materials or word-of-mouth communication.

In addition, digital signage in hotels can be updated in real-time to provide guests with the latest information and updates. It can also be programmed to display different announcements at different times of day, allowing hotels to target specific audiences and ensure that their messages are seen by the right people at the right time.

Lastly, digital signage for hotel use cases is relevant to the guest’s interests and preferences, such as local attractions, restaurants, and other points of interest. This can help guests make the most of their stay by providing them with useful information that they can use to plan their activities and explore the surrounding area.

03Provide Local Info and Directions

Showing maps and instructions to major tourist spots, local restaurants, and other attractions may facilitate tourists in navigating the location and making the most of their stay. By providing this information on digital signage, hotels can help guests explore the local area and find the best things to see and do.

In addition to providing local information, digital signage can also be used to display news, weather forecasts, and flight schedules. This can help guests plan their stay and stay informed about any changes or updates that may affect their travel plans.

A digital concierge can be a highly effective way for hotels to provide guests with personalized recommendations and information about local attractions, events, and services. One of the key benefits of a digital concierge is that it can be available 24/7, providing guests with access to information and recommendations at any time of day or night. This can be particularly useful for guests who are unfamiliar with the area or who are looking for recommendations outside of regular business hours.

04Promote Hotel Amenities

Digital signage may also be used to promote hotel facilities like the pool, spa, gym, or restaurant. This will assist tourists learn about the services that are available to them and encourage them to take advantage of these amenities.

It can be used to display restaurant menus, promote the hotel’s restaurant, and encourage guests to dine on-site. This can provide guests with a convenient dining option during their stay.

Digital signage can be used to boost restaurant revenue by showcasing your menu items in an engaging and dynamic way. Here are some tips for creating an effective digital menu:

  • Use Animations and Video: Animated graphics and video can be used to make your digital menu more engaging and dynamic. For example, you could show a video of a dish being prepared, or use animations to highlight special offers or deals.
  • Display Prices Clearly: Make sure to display prices clearly and prominently on your digital menu, so that customers can quickly and easily see how much each item costs.

05Share Guest Reviews

Positive feedback from former guests shown on digital signage may inspire new customers to book a stay at the hotel. By highlighting the positive experiences of past guests, hotels can build trust and credibility with potential guests.

06Advertise Hotel Promotions

Advertise special discounts or promotions, such as discounted accommodation rates or spa packages. This can help hotels attract new guests and increase revenue during off-peak seasons.

07Promote Local Businesses

Digital signage can also be used to promote local businesses, such as restaurants, shops, and attractions. By leveraging digital signage, businesses can promote their offerings to a wider audience, attract new customers, and increase their revenue.

There are many benefits to using digital signage to promote local businesses. One of the main advantages is that digital signage is highly visible and can attract the attention of customers. Whether it’s a busy street corner or a crowded shopping mall, digital signage can help businesses stand out and get noticed. 

Another efficient way to apply digital signage is to advertise local lunch specials, happy hour specials, and events held at community partner locations. By highlighting these offerings, hotels can provide guests with valuable information about local businesses and encourage them to explore the area.

Moreover, digital signage can be an excellent way to promote local art, souvenir shops, and cultural experiences. By featuring local artists, crafters, and unique cultural offerings, hotels can help to promote the diverse and rich cultural heritage of the surrounding area. This can create a sense of pride and connection among both guests and the local community, while also driving more foot traffic to local businesses.

08Recognize Standout Employees

Digital signage can be used to recognize standout employees, such as those who have received positive guest feedback or have gone above and beyond in their duties. This can help boost employee morale and create a positive work culture. It is important to ensure that employees are comfortable with having their information displayed in this way.

09Display Social Media Feeds

Sharing updates and announcements on a hotel’s social media accounts, such as Facebook, Instagram, or Twitter, can be an effective way to keep guests informed about upcoming events and important news. Additionally, this can help hotels to build a stronger online presence, attract new followers, and connect with guests on a more personal level. By regularly posting relevant content on social media, hotels can stay top of mind with their audience and develop positive engagement and relationships.

Displaying social media feeds on digital signage in a hotel can have several benefits. Here are some points to explain how it can be helpful:

  • Keep Guests Informed: Displaying social media feeds on digital signage can keep guests informed about upcoming events, promotions, or hotel news.
  • Promote User-Generated Content: Displaying user-generated content, such as guest photos or reviews, can help to build trust and credibility with potential guests.
  • Build Brand Awareness: By displaying social media feeds, hotels can build brand awareness and attract new guests who may not have heard of the hotel before.

10Create an Interactive Experience

Using touch screen displays to offer interactive experiences for customers, such as a virtual tour of the hotel or an online map of the surroundings, can offer a memorable experience. Use of technology can be a great way to create an interactive experience.

11Entertain Guests in the lobby

The lobby is often the first place guests see when they enter a hotel, and it’s important to create a welcoming and engaging atmosphere. One way to entertain guests in the lobby is to stream videos on TVs or other displays. This can be a great way to keep guests entertained while they wait to check in or wait for friends or family. By offering a variety of entertainment options, hotels can cater to different guest preferences and create a more personalized experience. 

Overall, streaming videos and music in the lobby can help create a positive guest experience and leave a lasting impression on visitors.

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