Question 1

We have years of contacts in Mailchimp — what happens to that data when we move to Marketing App?

Accepted Answer

Your existing contact data, including names, email addresses, tags, and list memberships, can be exported from Mailchimp and imported directly into Marketing App using standard CSV format. Custom fields you have been using in Mailchimp can be mapped to equivalent fields in Marketing App during configuration, so no contact attribute is lost in the transition. What does not transfer automatically is engagement history — open rates and click data from past campaigns stay in Mailchimp's system. Going forward, all new engagement is tracked and stored in Marketing App. Most businesses find that a clean migration with properly mapped segments is more useful than trying to reconstruct historical engagement data.

Question 2

Our sales team and marketing team use different tools — can Marketing App connect to our CRM without us rebuilding everything?

Accepted Answer

Marketing App has native integrations with several CRM platforms and a REST API that allows connection to others. In practice, the most common setup is a bi-directional sync where contacts created or updated in Marketing App flow into the CRM, and lead status changes in the CRM flow back into Marketing App to trigger or pause campaign sequences. The configuration work involves mapping fields between the two systems and defining which system takes precedence when a contact record is updated in both places simultaneously. This is implementation work, not a limitation of the platform — most CRM connections can be established and tested before go-live without requiring your team to change how either system is used day to day.

Question 3

We do not have a dedicated marketing person. Is Marketing App practical for a small team where everyone wears multiple hats?

Accepted Answer

This is one of the most common situations Marketing App is configured for. The platform is designed so that once campaigns, sequences, and scoring rules are set up, they run without ongoing management. A business owner or sales lead does not need to log in daily to keep things moving — contacts enter workflows based on their behaviour, and the system handles sequencing, follow-up, and scoring in the background. The initial configuration requires more attention than day-to-day usage. Once the core campaigns are built and tested, the ongoing effort is reviewing performance reports and updating content periodically — work that typically fits within a few hours per month for a team without a dedicated marketer.

Question 4

We run campaigns for different products and customer types — can Marketing App keep those completely separate without things bleeding into each other?

Accepted Answer

Marketing App's segmentation system is designed specifically for this. Contacts are assigned to segments based on any combination of fields, tags, behaviour, or campaign history — and those segments are used to control which campaigns a contact enters and which emails they receive. A contact who is a customer for one product line and a prospect for another can exist in both segments simultaneously, receiving only the communications relevant to each relationship. Suppression logic ensures that a contact already in one campaign is not accidentally enrolled in a conflicting one. The separation between audiences is enforced by rules, not by hoping the right person checks the right list.

Question 5

What does lead scoring actually look like in practice — and who decides what scores get assigned to which actions?

Accepted Answer

Lead scoring in Marketing App works by assigning point values to specific contact behaviours — opening an email, clicking a particular link, visiting a pricing page, submitting a form, or attending a webinar. The point values are fully configurable and set during implementation based on how your business defines a qualified lead. A contact who downloads a brochure might receive five points, while one who visits the pricing page three times in a week receives twenty. When a contact's score crosses a defined threshold, Marketing App can trigger an action — notifying a sales rep, moving the contact to a new campaign, or updating their record in the CRM. Score decay can also be configured, so contacts who go quiet gradually lose points and return to a nurture sequence rather than sitting as false positives in the sales pipeline.

Question 6

Our contact list has a mix of current clients, past clients, and cold prospects — can we treat each group differently without managing it manually?

Accepted Answer

Yes, and this is one of the more practical things Marketing App handles well. Dynamic segments automatically sort contacts into groups based on conditions you define — purchase history, last interaction date, tags applied during a previous campaign, or any custom field in their record. Once those segments are defined, contacts move in and out of them automatically as their data changes. A past client who makes a new enquiry transitions from the re-engagement segment to the active prospect segment without anyone manually updating a list. Campaigns are then tied to segment membership, so the right sequence reaches the right group without anyone having to intervene between sends.

Question 7

How does Marketing App handle email deliverability — and what do we need to have in place before we start sending at volume?

Accepted Answer

Marketing App handles the construction and scheduling of emails, but deliverability depends on how your sending infrastructure is configured. Marketing App connects to external mail transfer agents — such as Amazon SES, Postmark, Mailgun, or SendGrid — which handle the actual delivery. Before sending at volume, your domain needs proper DNS records in place: SPF, DKIM, and ideally DMARC. These are standard configurations that authenticate your sending domain and reduce the likelihood of emails landing in spam. During implementation, these records are set up and verified as part of the process. Businesses that have been sending from a personal Gmail account or a basic hosting email address will see a meaningful improvement in deliverability once proper infrastructure is in place.

Question 8

What does a typical go-live look like — and how long before our team can actually use the system properly?

Accepted Answer

Go-live for a configured Marketing App instance typically follows a defined sequence: domain and DNS setup, contact import and segment configuration, email template creation, campaign build and testing, and CRM integration where applicable. For a business with a clear idea of their customer journey and an existing contact list, this process generally takes three to six weeks depending on the number of campaigns being built at launch. The first campaigns to go live are usually the highest-priority ones — a lead capture sequence, a new client welcome series, or a re-engagement campaign — with additional campaigns built out in subsequent weeks. Your team does not need to wait for everything to be complete before the first campaigns start running.

What a business looks like when marketing runs on structure

Every lead gets a follow-up, without exception

Your team knows which prospects are worth calling

No proposal goes cold without someone noticing

Leadership sees where each lead stands, always

Contact history stays with your business, not a vendor

Marketing spend connects clearly to pipeline outcomes

New clients receive a consistent experience from day one

Your marketing cost stays fixed as your team grows

Owning your marketing system was always the sensible choice

Fixed Running Cost

No Seat Tax

Contact Data Custody

Infrastructure Independence

Configuration Rights

Vendor Exit

Owning your software isn't a radical idea!

Your business equipment

Your software infrastructure

What changes for your people when the system is theire

Every new lead gets a follow-up sequence immediately

Each team member knows exactly who to contact today

The manager sees pipeline health without asking anyone

Inactive leads are flagged before they go completely cold

Contact history stays intact if someone leaves the team

Marketing cost stays fixed as the business grows

Every capability your marketing function needs

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Campaign & Workflow Execution

Email & Outreach

Reporting & Visibility

Data Control & Configuration

Integrations & Handoffs

Built around how your industry actually operates.

For the people who own the relationship between the business and its market

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Marketing Manager

Sales Team Lead

Operations Manager

IT or Systems Lead

Our Process

Fit conversation

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Proposal and approval

Configure and Build

Training and handover

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What comes with every deployment

Consultation and configuration

Integrations scoped and built

Optional yearly support contract

... and Helpdesk is just the beginning

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Common Questions & Answers

We have years of contacts in Mailchimp — what happens to that data when we move to Marketing App?

Our sales team and marketing team use different tools — can Marketing App connect to our CRM without us rebuilding everything?

We do not have a dedicated marketing person. Is Marketing App practical for a small team where everyone wears multiple hats?

We run campaigns for different products and customer types — can Marketing App keep those completely separate without things bleeding into each other?

What does lead scoring actually look like in practice — and who decides what scores get assigned to which actions?

Our contact list has a mix of current clients, past clients, and cold prospects — can we treat each group differently without managing it manually?

How does Marketing App handle email deliverability — and what do we need to have in place before we start sending at volume?

What does a typical go-live look like — and how long before our team can actually use the system properly?

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